How We Grew “River City Plumbing” Bookings by 140% in 60 Days
We fully optimized the client’s Google Business Profile with high-intent keywords, service categories, and conversion-focused descriptions. We then implemented a simple post-service review request system via SMS and email. Within 30 days, the business gained 25+ new 5-star reviews, increased local map visibility, and saw a significant boost in inbound calls from “near me” searches.
To capture emergency-ready homeowners, we created a high-converting “Free Pipe Inspection” offer promoted across the website and landing pages. The lead magnet removed purchase friction and positioned the business as a trusted expert. As a result, website visitors were 3× more likely to submit their contact details, generating consistent qualified leads even without paid ads.
We launched hyper-local Facebook ads targeting homeowners within a 10-mile radius using urgent messaging like “Water Leak? Get Help Today.” Ads were shown only during peak emergency hours and directed to a fast-loading landing page. This strategy drove high-intent traffic, lowered cost per lead, and converted emergency searches into same-day booked service calls.
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